*THAT’S HAUFF-TECHNIK!

*THAT’S HAUFF-TECHNIK!

Moments that connect – where brand values come to life.

Since 2018, we've been supporting Hauff-Technik at standout events – those very special moments when it really matters to bring their values, innovative spirit, and sense of community to life. In 2025, our collaboration reached a new high point: a triple anniversary and the opening of a new Customer Center. An occasion to be celebrated properly, with customers and employees alike.

Dimensions of Connection: An Evening Gala for Customers 

Strategic. Emotional. And quintessentially Hauff-Technik

The opening event put customers front and center. With one clear goal: to let them experience what Hauff-Technik stands for today – and why the company will remain a reliable, innovative partner well into the future.

Together with Hauff-Technik’s project team, we developed the guiding idea of “Dimensions of Connection”: a concept that reflects not only the portfolio – entries and seals for electricity, water, and gas – but, above all, opens the eye to a world where different elements of infrastructure work together intelligently.

A special dramaturgical highlight was created through an imaginary leap into the year 2050: the CEO and a young executive came face to face with their future alter egos – aged (through makeup) and joining them live on stage via a video link from the future. In dialogue with their future selves, they reflected on how technology, infrastructure, and connectivity will evolve – and which role foresight, responsibility, and innovation will play in that journey. An emotional, unexpected moment that truly resonated.

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The Anthem: For Values, Heritage, and Community 

Conceived from within. Embraced by all.

Another highlight of the event – and of the entire anniversary year – was Hauff-Technik's new company song, or rather their "corporate anthem." An idea that had been circulating within the company for some time, and which we helped develop and bring to life

The result: an emotional pop song with anthem quality, connecting Hauff-Technik's history, values, and future. It premiered at the customer event – and was simultaneously shared with employees through a digital communications concept.

The response: Maximum enthusiasm and engagement. The song was downloaded by nearly every employee and remains an integral part of internal communications to this day – as was evident at the company's big summer party.

Summer Vibes: The Employee Summer Party

Togetherness made tangible.

The friends & family summer party marked the emotional highlight for the workforce. Beneath a 30-meter “Magic Sky” canopy, a perfect party setting took shape: 40 tons of sand, chill beach furnishings, and a central stage created laid-back beach vibes with a festival feel. Summery street food and delicious drinks delivered pure enjoyment – topped only by the live acts on stage.

The undisputed highlight: the live performance of the Hauff-Technik anthem by the band – spontaneously backed by the entire workforce. When a colleague from their own ranks grabbed the mic later in the evening and performed the song once more, the atmosphere peaked. Cheering sales reps on stage, pure emotion, real togetherness.

A moment that made the company’s energy tangible – authentic, human, and connecting.

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THAT'S ME* → THAT'S US! → THAT'S HAUFF-TECHNIK!

Whether strategy, show, or summer party: we create moments that connect and experiences that last. And we look forward to continuing to support Hauff-Technik – in shaping moments of real significance.

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“Our collaboration with ME* is characterized by their genuine understanding of our goals and target audiences. Always in tune with the zeitgeist, ME* consistently thinks from both our own and our customers’ perspective, translating emotion into tangible event experiences – always delivered with a high level of professionalism. It is exactly this keen sense of relevance that turns ideas into experiences that truly resonate.”

Claudia Braith, Head of Corporate Communications

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